14.11.2011 Gaité Lyrique #lifestyle

90 years of The Laughing Cow

The Laughing Cow celebrated its 90th birthday last night at the Gaité Lyrique. It’s been almost a century since small portions of cheese became a must in the fridge. In figures, the Laughing Cow is 115 portions eaten every second, in 120 countries. So, to mark the occasion, the brand asked Jean-Charles de Castelbajac to relook the premises. Baxter Dury gogo cheese and showcase. When the Laughing Cow laughs, so do we.

Photos: Paul Blind

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