Adidas lights up Brongniart Palace with Stadium of lights

Palais Brongniart


Adidas occupied the ground of this new school year by opening the doors of the Stadium of Lights, which was held last September 9 and 10 at the Palais Brongniart. The numerous visitors of this experience between virtual and reality could devote themselves to their favourite sport at the tempo of a hip-hop tracklist of all beauty, and discover the pack””Speed of Lights”” of the brand to the three bands.

One year after the Future Arena, the world’s first digital stadium, all-Paris has been taken into a new arena free of physical constraints to experience the football of tomorrow where only light, ultimate speed and innovation count.

To perfect the experience, the sports equipment manufacturer asked the Dcontract agency to imagine a sensory immersion on the virtual field for its guests. In the ACE16+ Purecontrol, some were able to challenge the thirteen seconds of Paul Pogba, a laser ball on his feet on a luminous course that was revealed with each stride. Others, equipped with the Messi16, were able to compete in teams and hope to do as well as the fivefold Golden Ball. For everyone, the opportunity to put on one of the 500 pairs made available to the public to discover these crampons that have thrilled international lawns and that will now be offered to fans of football.

Photos: Virgile Guinard
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