Adidas presents “All in or Nothing”

Secret place


Two weeks before the World Cup kicks off, adidas is launching its biggest ever communications campaign, “all in or nothing”. Like this powerful mantra “gives all or nothing”, the German brand has chosen to give everything. Normal.

The first step of this new punchline without compromise: the launch party, held last night in a secret location at the gates of Paris, during which guests were able to witness the destruction of the “bus of shame”. You know, the famous bus in which the blues went on strike following a defeat in 2010. Today it is done, the page is turned. This is enough courage for the Brazilian High Mass. All in or nothing? All in!

Photos: Valentin Le Cron
Vous aimerez aussi
Subscribe to our Newsletter

This week's top events and people!

Inscription à la newsletter

  • This field is for validation purposes and should be left unchanged.