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Happy birthday, AMI! The French fashion brand whose name is also the word for “friend” in French celebrated its 9th anniversary surrounded by F.AMI.LY and friends after its Men’s Fall-Winter 2020-2021 show in Paris. Founded in 2011 by Alexandre Mattiussi, AMI is known for its relaxed, friendly and authentic approach to fashion. Their FW2020 show at Le Trianon was a theatrical performance showcasing its latest collection against the backdrop of a postcard-like Parisian scene. Afterwards, guests continued the celebration with an equally relaxed, friendly, authentic and eclectic soirée. Friends of the brand came to wish Mattiussi and their “amis” at AMI all the best as they head into the double digits with a colourful collection of clothing and Parisian personalities and a giant “9”-shaped cake. Join the festive and elegant celebration with a scroll through our photos below.

Photos: Valentin Le Cron
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