Atelier Cologne transforms the Opera Garnier with its Iris Rebelle08.03.2018
Sylvie Ganter and Christophe Cervasel are two globetrotters who were destined to meet. She is Franco-Italian, has lived in New York and says she is Parisian at heart. He is a Toulouse native who has adopted Paris while keeping Italy close to his heart. A duo in both private and public life, they can boast of having succeeded in their bet: to create Atelier Cologne, a perfume house entirely dedicated to giving cologne its letters of nobility back. Since its creation in 2009, success has been international. No wonder then that Atelier Cologne caught the eye of beauty giant L’Oréal, which ranks it recently joined. With their “Colognes Absolues” collections, Sylvie Ganter and Christophe Cervasel have invented a new olfactory language, personal and narrative, which history will continue to be written on a larger scale with L’Oréal. As the first witness of this new beginning, the house celebrated the launch of its new Cologne Absolue, Iris Rebelle, in the sublime setting of the Palais Garnier. For the occasion, the resident ballerinas of the Opera had joined the many beauty addicts delighted to discover the new juice in a scenography made of citrus fruits and, just like the perfume, inspired by the grace of ballet. The little plus (and not the least): the house offered them a rare private visit of the Opera and its sumptuous galleries. As a niche brand ready to conquer the general public, Atelier Cologne asserts itself as the olfactory sensation to follow.