#NeverStopPlaying is Magnum’s credo; the brand is at Cannes yet again for a series of events and evenings throughout the Fortnight. As the 72nd edition of the Festival launched, Magnum Beach launched the festivities. For this first evening, Aya Nakamura opened with a live performance; Nabilla Benattia, Pedro Winter and Flora Coquerel were in the audience. All eyes then followed superstar Rita Ora, sporting a Vivienne Westwood bustier dress, as she performed two of her songs in an acoustic version, with Aya Nakamura, Clara Amfo, Dabiz Munoz, Palina Rokinski and Cristiano Caccamo present. Fast forward to later in the evening, when Kiddy Smile delighted the crowd with a DJ set worthy of Cannes’ craziest nights, kicking off a Fortnight so hot that probably only a Magnum could effectively cool it off.

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