Salons France-Amérique


For the launch of the BB bag, the first green bag in the house, Lancel saw things in grand style, recreating the life-size Madrague in the France-Americas salons. All the imaginary BB was summoned, from the harley to the deer’s eye, without forgetting his bed, his itsi bitsi bikini and even his donkey! As for the guests, they were all dressed in white and pink gingham. A beautiful summer evening, finally.

Photos: Yusuke Kinaka
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