Berluti SS17’Poolside cocktail’ presentation

Institut national de jeunes sourds de Paris

24.06.2016
#fashion

Under the sun exactly. The weather was fine last Friday evening for the Berluti SS17 presentation. A providential lull without which the pool would have taken the water and all its mannequins with…

Like every season, Bureau Betak imagines for the house a fun and unexpected experience that plays with fashion codes and plunges the guests of the presentation into a 360° world filled with malice and relaxation.

To present the summer 2017 collection, Berluti received an open-air cocktail poolside with skateboard and polo in the alleys of the French-style gardens; in a swimsuit, a Venezia leather-clad frisbee in hand. The sky, which can be found in the various pieces of the collection like a wink to a day-to-evening dressing room, designed to meet all the desires and requirements of a nomad man.

Added to its classics, the house displays a series of ultra-luxurious lifestyle objects, such as the skipping rope and the Hock Design weights, one made of coloured vegetable leather, the others in Venezia (the emblematic leather of the house). Perfect for a chic little fair in the park of a private mansion. Or a Boot Camp session, as you wish.

Photos: Virgile Guinard
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