BMWi Born Electric Tour
Palais de Tokyo03.04.2013 #lifestyle
After Tokyo, Rome and New York, it is in Paris that the BMWi Tour “Born Electric” stops from April 4 to 7 to present its eco-responsible vision of individual mobility, by making discover its two concept cars design and respectful of the environment.
For the launch of the event at the Palais de Tokyo, the BMWi3 Concept coupé (100% electric) and the BMWi8 Concept Spyder hybrid are exhibited in preview, Alain Passard creates a 150m2 vegetable garden on the roof of the Palais, and a high-flying entertainer duo – La Clique / Les Mauvais Garçons – orchestrate a grand techno-ecolo opening party, with Get a Room, Peter Pan and Kavinsky on the turntables. A nice introduction to the subject.