Club 75 for adidas Originals celebration party

Péniche, quai d'Austerlitz


Three buddies for a project: Club 75, the streetwear brand launched by the triumvirate Michael Dupouy, Pedro Winter and Bertrand de Langeron aka So-Me. Respectively founders of the MJC, the label Ed Banger and renowned Dj-graphist, the creative triangle imagined an ultra-pimpée collection at the crossroads of their respective talents. New supports to be stamped with the coat of arms of this band, which advances close ranks in the history of urban heraldry.

With this new collaboration from X adidas Originals, the brand is making its mark in the cool Parisian wardrobe. For the autumn-winter of 2014, hip-hop and street-culture aficionados will put on their black teddy with a numbered crest, screw on caps and Stan Smith collector caps, not forgetting to put on their jogging shoes in the event of a basketball match in the heart of the city. Club 75 x adidas: the double effect Kiss Cool

And as the tribe can’t help turning the towels, the launch of the capsule collection took place to music. Wavy or not (the sweats have hoods), she found herself on a barge of the quay of Austerlitz the time of a small electronic cruise in company of Heineken and the mark with the three bands. Behind the turntables, of course: djs Ed Banger, So Me, DVNO, Twinsmatic, Yung Pascal and Breakbot, to name but a few. A real festival. B.B.

While waiting for the jackets to be released next October, the rest of the collection is available here:

Photos: Virgile Guinard
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