Coca-Cola x Karl Lagerfed
Karl Lagerfeld’s life is a huge advertising production. In the Parisian landscape, it is impossible to spend a day without hearing his name. This time, it was Coca-Cola’s turn: The drink, light version, is adorned for the second time with Kaiser’s graphic – very pop – velléités. Like Pirelli at the Mini Palais, and Hogan at the Salomon de Rotschild Hotel, the launch celebration attracted a crowd of admirers and people to the Georges, seen at 360°, until late into the night. Es war eine super Fest.