Iconic French brand Comptoir des Cotonniers has a new Artistic Director (Nathalie Marchal), a new look and a new vision of femininity and fashion. In 2020, the brand is celebrating its 25th anniversary and kicking off a new chapter. Comptoir des Cotonniers originally made its mark with its now famous mother-daughter communication concept, positioning itself as the brand where mothers and daughters came together with a shared vision of fashion. Today, the brand known for its minimalist chic style and basics, is making their message more inclusive with a new campaign celebrating the diversity of all women, free of clichés about femininity and fashion. On board since last Spring, the Spring-Summer 2020 collection is our first look into Marchal’s vision for the next chapter of this already timeless French brand, complete with unembellished basics and a focus on the brand’s historical models like collared shirts and trench coats in soft and natural tones. More functional and, as the French say “indémodable,” clothes that never go out of style. To celebrate their new campaign, 25th birthday, Spring-Summer 2020 collection and women of all shapes, sizes, religions and ages, the brand invited special guests to celebrate at a Parisian art gallery. Artistic Director Nathalie Marchal welcomed (French) women and friends of the brand including Audrey Fleurot, Alison Wheeler, Audrey Dana, Emmanuelle Bercot, Aure Atika and more. On the walls: black-and-white photos from the new campaign, the perfect contrast to the colorful collection on display and the vivacious crowd who lit up a winter night in Paris.

Photos: Jean Picon
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