Rue Saint Honoré20.11.2013 #fashion
Vilebrequin is not afraid of the cold, and proved it yesterday by organizing a beach party in front of / in his shop on St Honoré Street. Palm trees, fine sand, punch, and extra warmth on the menu of this strange happening, which the swimwear brand announced warmly thanks to its colourful and titled invitation: “You must believe in summer”. The event also marked the reopening of a brand new boutique concept.
Take yourself for the little mermaid, discover the new prints, eat flowers or discuss the coup with Vincent Darré: everything was possible last night at 281, rue Saint Honoré. The summer break of this polar week.