24.03.2022 Byredo, Paris #beauty

De Los Santos: Byredo launches its new fragrance in Paris

Thursday night, Byredo celebrated the launch of its new fragrance, De Los Santos. Named after Día de los Muertos, the traditional Mexican holiday that marks the temporary return to earth of the ancestors, the Swedish brand’s latest fragrance celebrates life and embodies the transcendent power of ceremonial gatherings. With notes of clary sage and mirabelle plum, blended with iris root, cistus oil, but also musks and Palo Santo wood, De Los Santos enchants memories, recognizes the preciousness of transience and creates new rituals. The highlights of the night included: gastronomic menu designed by Michelin starred chef of La Condesa restaurant, Indra Carrillo, in reference to the notes of the perfume, refreshing cocktails made to measure and an electric DJ set by Pony Sirena, Mexican-born rising star of Parisian nights, who made the guests dance to the Latin rhythms…

Photos: Valentin Le Cron

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