Diesel BAD perfume launch party

1, rue de St Petersbourg - Paris VIII


Diesel took advantage of show week to launch its new fragrance called BAD, in an unknown warehouse in the heart of Paris. Maximum level of testosterone for this multi-sensory night, black and coppery, which allowed the fashion to admire the scenic performance of the singer Tinashe.

BAD. The new Diesel fragrance has everything of a bad boy, in its most extreme masculinity. Its olfactory DNA combines tobacco and caviar accords in an extremely addictive woody trail. Created by Anne Flipo and Carlos Benaim, the newest member of the family remains faithful to the house’s codes, rebellious and seductive even in his incarnation by the American actor Boyd Holbrook.

Photos: Virgile Guinard
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