Dinner in honour of the book “Rebirth of the Cool”, by Alexandre Sap

Hotel de Pourtalès

06.05.2015
#lifestyle

Three years after Du Rock et des Marques published by Editions Maxima, Alexandre Sap proposes a new incursion into his favourite milieu, that of the Com’ with a big C. From entertainment to entrepreneurship, passing by the most prestigious luxury houses, the author is inspired by the artistic Avant-Garde and proposes a solution to the giants of the industry as well as to start-up initiatives.

After signing with 0fr, Alexandre Sap celebrated “Rebirth of the Cool” at the Hotel de Pourtalès surrounded by a handful of friends and Artéis champagne. Cooler, you die.

Photos: Virgile Guinard
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