Dinner in honour of the book “Rebirth of the Cool”, by Alexandre Sap

Hotel de Pourtalès


Three years after Du Rock et des Marques published by Editions Maxima, Alexandre Sap proposes a new incursion into his favourite milieu, that of the Com’ with a big C. From entertainment to entrepreneurship, passing by the most prestigious luxury houses, the author is inspired by the artistic Avant-Garde and proposes a solution to the giants of the industry as well as to start-up initiatives.

After signing with 0fr, Alexandre Sap celebrated “Rebirth of the Cool” at the Hotel de Pourtalès surrounded by a handful of friends and Artéis champagne. Cooler, you die.

Photos: Virgile Guinard
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