Don’t Believe The Hype battle party

Jardin des Tuileries


For its second edition, Don’t Believe The Hype confirms its raison d’être on the Parisian fashion market. And for good reason: BDTH for insiders brings together around twenty brands expressing an authentic unisex and lifestyle universe with urban codes, whose desire to share gives rise to daring collaborations. Opening Ceremony, Bérangère Claire, Centre Commercial, Les Prairies de Paris, Levi’s Made and Crafted, Misericordia and YMC are just a few of the new school year selections.

But Don’t Believe The Hype, it’s also the promise of a handful of necessary parties, which again this season have made, are making, and will fill up with fans of the genre. The first round of the series that Saywho will make you live in differed: the great interbrand musical battle, animated by Karima des Shetanas. The winning duo? Waiting for the Sün and his champion dj: Anto Hinh Thai. Bravo!

Photos: Cédric Canezza
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