Don’t Believe The Hype opening

Jardin des Tuileries


17 brands gathered to make you discover their universe and unisex collections winter 2013 in preview, it is the Don’t Believe The Hype show planted for fashion week in the heart of the Tuileries garden. Lifestyle brands whose desire to share gives rise to daring collaborations. So you have four days to chat, meet a creator, laugh, dance, snack, work… In short, doing everything you do in your own living room.

PFW night 4 – the inauguration federated all the emerging scene of the Parisian sape with great reinforcements of DJ sets and pleasures of all kinds. In order not to get bored last night, you had to sleep in a tent, let yourself be carried away by the festive power of the hype, and believe in it.

With Brooklyn We Go Hard, Edwin, FrenchTrotters, Good Guys, Grey Ant, Lacoste L!ve, Larose Paris, Leitmotiv, Le Mont St Michel, Lenaklax, Les Prairies de Paris H, Margaux Lonnberg, Markus Lupfer, Opening Ceremony, Thomsen, Levi’s Vintage Clothing and Made and Crafted, YMC.

Photos: Cédric Canezza
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