Italian fashion House Ermanno Scervino chose the 94th Pitti Immagine Uomo trade fair to inaugurate its new flagship in Florence. For the occasion, the house organized a cocktail in presence of its founders Ermanno Daelli and Toni Scervino, the architect in charge of the renovation project Alessandro Bartolini, and the President of Pitti Immagine Raffaello Napoleone. The brand new store is located in a historical palazzo in the heart of Florence, at 32R Via degli Strozzi, opposite the Palazzo Strozzi, and a stone’s throw from Piazza della Repubblica. It was inaugurated in presence of Italian personalities and leaders of the fashion industry such as Monica Sarti, Gaetano Sallorenzo, Giulio di Sabato, Patrizia Saolini. Italian fashion industry influences also made the trip, such as Franck Gallucci, Marco Fantini, Beatrice Valli, Carlotta Rubaltelli, Luca Zevil, or Kevin Stea. This was one of Pitti Uomo’s highly anticipated events, and it dit not disappoint.

Photos: Sefora Delli Rocioli
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