This week, French label Études founded by Jérémie Egry & Aurélien Arbet celebrated the launch of its collaboration with adidas. This collaboration is part of the adidas Consortium project, and takes the shape of an exclusive edition of the UltraBOOST sneaker. In the hands of the creative duo, the adidas technical shoe takes up the stylistic codes from Études, from the brand’s iconic blue to the Europe’s stars. The launch did not go unnoticed: the brand’s lovers and sneaker-addicts all came to the Études boutique on Rue Debelleyme to discover the collab first-hand. Orelsan also attended the event alongside DJs Phazz or Erwan Sene.

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