12.05.2022 Avenue Montaigne #fashion

FENDACE sparks up the Avenue Montaigne in Paris

Be careful not to mistake « collab » for « swap ». For a collab, the artistic directors work together to prepare a common collection. FENDACE is a swap: each artistic director produced a collection based on the other brand’s universe. In other words, Donatella Versace of the Versace House created a collection for Fendi, and Kim Jones, who has been head of the artistic direction at Fendi for 2 years, presented her vision of Versace. If they are sold together, under the same banner, the collections are inhabited by the respective DNA of each designer. A twofold universe that electrified the pop-up inaugurated for the occasion. Cindy Bruna, Pixie Lott, Estelle Chemouny and Alexandra Guerain were spotted dancing on a DJ set by Fiona Zanetti.

Photos : Valentin Le Cron

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