FIFI awards gala dinner 2015
Organised by the Fragrance Foundation France, the FIFI Awards reward each year the best perfumes launched during the previous year, on their reference market. 23rd edition winners were revealed last Tuesday evening during a gala dinner where more than 470 professionals and journalists from the sector came to celebrate the perfume and honour the creativity and innovation of this sector of excellence.
Of the 16 prizes awarded, three went to Valentino Uomo, which won the first men’s FIFI d’Or trophy, the best men’s fragrance prize and the most beautiful men’s bottle prize awarded by professionals. Also praised by the profession, the fine harvest of the L’Oréal group, which won four FIFI Awards, two for its Luxury division with Yves Saint Laurent’s Black Opium fragrance for women, and two for LaSCAD, with laurels for Daniel Hechter’s masculine Jeans Brut and for the feminine Double Je d’Eau Jeune. The experts (made up of evaluators, bloggers and journalists) have named ‘Parfum d’Empire’ as well as Hermès for its fragrance ‘Cuir d’Ange’. Review of the dinner chaired by Jean-Paul Gaultier.
