L’Oréal Professionnel welcomes Crista Cober to its family25.01.2018
L’Oréal Professionnel had reserved for its fans a revelation that will delight more than one for the haute couture week in Paris. The house presented its brand new offer called “Naturalité” embodied by Botanéa, a professional 100% vegan and vegetable colouring on one side, and on the other by Source Essentielle, a professional care range also vegan. An ecrin all chosen to offer its guests the most exclusive experience (including designers Aurélie Biderman, Vanessa Bruno and photographer Ellen Von Unwerth among the guests), it was at the Bains that the house unveiled its new offer with, as a bonus, the identity of its international muse Crista Cober. If the face of this Canadian top is not unknown to us, she now joins the L’Oréal Professionnel family alongside the very followed Alexa Chung. Guests of honor of this great evening, the two muses even caused trouble: to attest to their resemblance, would they really be sisters? Even if the relationship of kinship remains dreamed, we still like to see double. After the reveal and the experience of the products in a vegetal scenography, it’s time to celebrate at the Club des Bains. Here again, L’Oréal Professionnel struck a blow by inviting Juliette Armanet to the stage, who bewitched the room with her piano, before giving way to Agathe and Wlad’s DJ set.