10.05.2022 Rue de Grenelle #fashion

Forte Forte and Acqua di Parma fell in love the Italian way

“Forte Forte loves Acqua di Parma”, and to profess their flame, the two emblematic houses of the made in Italy savoir-faire sign this spring their very first capsule collection. Much more than that, it’s a happy marriage, which declines the Mediterranean blu and its fragrances. For this collaboration, the clothing brand founded by Giada Forte has dressed the iconic fragrance of the perfumer, Mirto di Panarea. A bouquet that owes its name to an ancient wind island off the Sicilian coast. With the same care that it brings to clothes, the brand has imagined a packaging inspired by the namesake island. The glass bottle is adorned with a design inspired by Italian landscapes bathed in sunlight. A scented candle, a perfume and a gift box make up this vibrant, poetic and colorful collection, reflecting the image of Forte Forte. Last Tuesday, Giada Forte organized a cocktail party in the Parisian boutique on Rue de Grenelle to celebrate the event.

Photos : Pierre Mouton

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