We sometimes tend to forget that Paris does not have a monopoly on French creativity and luxury. Living proof of the taste for chic made in France, the concept store Frimousse The Drugstore can boast of making the heart of creation beat in its Rennes address since today forty years! Far from suffering the mid-life crisis, the boutique launched by Jeanne Marie Bouhnik (the mother) today at the helm of Elise Gilbert (the daughter) has nothing to be ashamed of in Parisian hegemony. With nearly 70 designers in its ranks, this temple of creation injects a good dose of cool into the stuffed universe of luxury. To celebrate this important anniversary with dignity, the concept store has therefore decided to give Parisians and Parisian women the benefit of its “good chic, cool genre” universe with the express opening of a pop-up store nestled in the former Sonia Rykiel boutique on Rue de Poitou. The little extra: the presence of exclusive collections imagined by seven houses (Aurélie Bidermann, Bonpoint, CSAO, Capulette, Douce Goire, Rue de Verneuil, Bonpoint and Rive Droite) around the theme of the evening: black & gold. Nothing but that! An ephemeral reminder shot (the creation is also seen outside the walls!) that coincides with the launch of the very first http://eshop.frimousse-ledrugstore.fr/

Photos: Julien Weber
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