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What will the fashion of the future look like? Philippe de Hesdin, founder of the Kookaï brand, and his two children Pauline and Thomas, have some ideas. They have launched their cashmere brand to initiate a new movement in the textile industry, one that no longer imposes “costs other than those that make it possible to continually improve the quality and creativity of products” on the consumer. With From Future, the trio are reinventing retail with an experiential digital focus. How to reduce costs? Open only one boutique, designed by the Mezo agency, that provides a real meeting point in the heart of Saint-Germain-des-Prés. The young brand invited friends and family to discover the venue at 54 rue de Rennes and its Spring/Summer 2019 collection: two- or six-thread cashmere in a range of 32 colors that requires no more than 99€ out of your wallet.

Photos: Pierre Mouton
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