New at Nous: the entirely Made-in-Paris up-and-coming men’s fashion brand Gab+Riel. After presenting its first collection at Paris Fashion Week, the brand opened its first pop-up store at Nous, the concept store at 49 rue Cambon. Blending pure sportswear with a couture spirit, Gab+Riel offers a contemporary and elegant men’s wardrobe symbolized by the lemon symbol  printed on T-shirts or embroidered on striped jackets. The brand invited friends and family to Nous to rediscover this first collection with a festive cocktail complete with a DJ set by Gogo Lupin and Peace Taylor (The Flower Boys) and guests including S.Pri Noir and designer Alexis Martial, former co-artistic director of the house of Carven. Gab+Riel’s Parisian pop-up will host a series of upcoming international events. Next stops: Tokyo and Los Angeles… www.gabplusriel.com

Photos: Thomas Smith
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