26.05.2022 Superstudio Maxi, Milan #lifestyle

Gen Z takes the spotlight at the About You Awards in Milan

From fashion capital to digital capital: Milan definitely has more than one string to its bow. This year, the city hosted the very first edition of the About You Awards. A ceremony, launched by the German e-commerce platform of the same name, to honor Europe’s leading digital creators. On this spectacular evening around 1500 people from 20 different countries gathered to congratulate the winners. The ceremony was hosted by the one and only NikkieTutorials that we have just seen in Cannes. So, who were the lucky winners? The evening started with a wow effect: world’s most famous TikToker, Khaby Lame, was awarded with the “Idol of the Year” prize. Nic Kaufmann was awarded with the Style prize, while Elevator Maison received the Entertainment award, Leeroy Matata the Empowerment one and Be Fernandez picked up the Digital Creation award. Last but not least, Diogo da Silvia was crowned champion of the Live performance category. Notable guests of the evening included the Ferragni clan (think, Chiara, Valentina, Fracesca and Fedez), Ester Exposito, Karolina Kurkova and Mariano Di Vaio, who enjoyed a festive night and wondered, which city will be honored to welcome the ceremony next time?

Photo: Thomas Razzano

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