Launched in 2015, Giorgio Armani’s “New Normal” capsule collection is the epitome of his timeless style. Emblematic pieces from his modern woman’s wardrobe, such as the suit pants, have been completing the Giorgio Armani collections for the past five years. With a “New” for modernity and a “Normal” for timelessness, the collection embodies forty years of style through a selection of refined fabrics, precise cuts, and accessories that stand the test of time. The very first “New Normal” campaign was photographed at the time by the great Peter Lindbergh, whom Giorgio Armani honored with a retrospective exhibition at Armani/Silos in Milan launched during Milan Fashion Week. The first campaign featured supermodels Eva Herzigova, Stella Tennant, Yasmin Le Bon and Nadja Auermann. The latter was in Paris this week to join the brand to celebrate the new “New Normal” alongside Vincent Elbaz, Maëva Giani Marshall and Axel Auriant who all enjoyed a cocktail and DJ set from Fiona Zanetti.

Photos: Nicolas Stajic
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