What do the perfumer Guerlain and the Le Coq Sportif have in common? Not much at first glance, except a concern for savoir-faire and a French style. After a successful collaboration in 2017, the two brands unite again for a new edition of the famous Arthur Ashe model. Last year, Guerlain joined forces with Le Coq Sportif to launch La Petite Robe Noire Perfecto. This year, the House presents a new version of the fragrance, La Petite Robe Noire Perfecto Eau de Toilette Florale. The Arthur Ashe associated with the perfume takes softer tones as well: the braiding evolves in a more sophisticated way and is decorated with strokes of pink. Audrey Fleurot, Hapsatou Sy or Jean-Charles de Castelbajac (Le Coq Sportif’s artistic director) as well as the other guests discovered in the Guerlain store on Avenue des Champs-Élysées the new model stamped with the Le Coq Sportif logo on the right foot, and La Petite Robe Noire on the left foot. All this, with a live concert by Alice et Moi.

Photos: Jean Picon
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