“Bonjour Paris” is the new capsule collection by H&M. It is also a nod to the event everyone in Paris had heard about:  the reopening of its store at the intersection of Rue Lafayette and Boulevard Haussmann. Now officially the brand’s flagship store in Paris, the store (more a shopping centre than a neighbourhood boutique) is now the largest in the city. On six floors and a surface of 5000 square meters, all H&M enthusiasts will be able to get the full experience of its ready-to-wear and home lines as well embroidery workshops in line with the brand’s ecological commitment. With its three ambassadors Karidja Touré, Alice Isaaz, and Marie-Ange Casta (whose faces are scattered all over the city), one was not surprised to seet Niels Schneider, Nicolas Dax or Gaia Weiss attending this “grand opening”. The party was already very alluring knowing who would be part of the line-up: on stage, Lafayette, Soleil Bleu and Lewis OfMan gave everything. This was the night to bring the house down before the flagship opens its doors the next day. As night fell, we no longer said “bonjour”, but “Bonsoir Paris”….

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