Hugo Boss and Jamie Dornan : a winning – and sensual! – combination. The German brand has enjoyed dazzling success with its fragrance Boss The Scent, personified by the British actor known for his nefarious role in the “Fifty Shades of Grey” franchise. This week, Hugo Boss celebrated the launch of Boss The Scent Absolute, a richer and more intense interpretation of the original fragrance, created by perfumer Bruno Jovanovic. The brand invited friends and family to Bar 8 at the Mandarin Oriental to discover this new fragrance during an evening organized by the Goodnight agency. Guests included power couples Laury Thilleman and Juan Arbelaez and Caroline Receveur and Hugo Philip, plus Renan Pacheco, Valentin Lucas and actor Marco Horanieh. In the intimate atmosphere of the luxurious bar just a stone’s throw from Place Vendôme, the fragrance intoxicated the crowd before the muse Jamie Dornan made his long-awaited entrance…

Photos: Jean Picon
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