17.10.2021 Villa Noailles, Hyères #fashion

The 36th Hyères Festival awards Ifeanyi Okwuadi and more

The 36th edition of the Hyères Festival took place for the second time in October at the Villa Noailles. Rescheduled to Autumn last year to avoid being cancelled altogether because of lockdown. This weekend, the Festival was fully reborn and all Festival-goers has smiles on their faces, even when wearing their masks indoors. After a four-day programme, two fashion shows and a whole curation of workshops and performances, the juries of this 36th edition were ready to reward their winners. The excitement reached the Villa Noailles front garden on Sunday afternoon when Jean-Pierre Blanc took the floor. The founder of the Festival began by greeting the young artists Jacques Merle, Alexandre Benjamin Navet, Adrian Geller and Maria Jeglinska who were commissioned by the Villa Noailles to presents exclusive works this weekend. The ceremony started with the presentation of the photography prizes. Dominique Issermann awarded the Grand Prize to the French duo Emma Charrin and Olivier Muller for their project “Le Tropique du Yucca”. The young Sergei Pavlov (Russia – Finland) was awarded the American Vintage Prize and the Public Prize. Thai photographer Pitchaya Pearpit won an endowment from Wallpaper magazine. In the fashion accessories category, Christian Louboutin jury awarded the Grand Prize to French designer Capucine Huguet, whose silver jewelry reflects her commitment to environmental awareness. A partner of the Festival for the second year, Hermès awarded its prize to French designer Yann Tosser-Roussey, while the Public Prize went to Japanese designer Rayna Amuro. Finally, Louise Trotter’s fashion jury awarded the Première Vision Grand Prize to the British designer Ifeanyi Okwuadi for his collection “Take the Toys from the Boys”. Thai designer Rukpong Raimaturapong received the le19M Chanel Métiers d’Art Prize, a major partner of the Festival, for his collaboration with Maison Michel. Latvia’s Elina Selina won the Chloé Prize, while the Mercedes-Benz Eco-Sustainability Prize went to Finland’s Sofia Ilmonen. The Public Prize went to Swiss designer Adeline Rappaz. Before closing this 36th edition, Jean-Pierre Blanc announced the return of Galeries Lafayette as a partner next year, as well as the creation of a new prize which nature should soon be revealed… The Hyères weekend ended in music with the perfect line-up. Under the confetti and the southern sun, Eddy de Pretto and Yseult only made us want to come back next year.

Photos : Jean Picon

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