In Paris, MINI sees things big16.11.2017
89-93 Boulevard Raspail 75006#lifestyle
As they say in English : “great things come in small packages”. Understand: when it comes to quality, it’s not size that counts. Even if the expression largely applies to the jewellery for these ladies, one finds a little of the philosophy of MINI there. This week, the car manufacturer preferred by stylish drivers opened its new brand store, a large 840 m2 area designed to immerse visitors in the MINI experience. For the occasion, the Boulevard Raspail was adorned with the “nomad flowers” of the artist Gilbert Moity discovered in 2015 during the Festival of Lights in Lyon. Inside the brand store, the privileged meet at the hub and discover the MINI Lifestyle Shop before getting carried away by a very private showcase of the French DJ The Avener. It was also an opportunity for the brand to present its new models, anchored in the Parisian lifestyle. Everywhere, the slogan #MINILovesParis”. And judging by the delighted faces of his guests, Paris returns it well.