Inauguration of the ephemeral bar L’épicerie Ballantine’s
Chacha Club04.09.2014 #lifestyle
Inspired by the story of the founder of the Ballantine’s brand who created his first whisky in a grocery store, Abderrahim El Asfar has devised an original concept of cocktail bars where the consumer selects his own ingredients (fruit, vegetables, spices, herbs) and makes his own tailor-made cocktail. During six weeks, the small market for whisky lovers is to be discovered on the floor of Chacha, rue Berger.
Last Thursday evening, Ballantine’s invited a few friends to discover a preview of this DIY initiative, to the sound of the live red and pop sensation of the moment, OWLLE.