Inauguration of the Jimmy Fairly eyewear café
45, rue Montorgueil19.02.2015 #fashion
After settling in the Marais, in Lyon and Toulouse, Jimmy Fairly opens a new boutique in Paris, at 45, rue Montorgueil. Almost a concept, the blind is the first mixed place between eyewear and coffee, which logically earned it the name’café-lunettes’.
Jimmy Fairly has created a place using the codes of vintage New York coffee shops, places for strolling and roasted tastings, to choose from on the spot or to take away. A homage to the street that welcomes him, also, symbolic marker of the barneys and shops of mouth which the people of the corner could not do without.
More globally, for those who would not know the house, Jimmy Fairly sums up in a strong idea:””to propose a collection of high-end glasses at a revolutionary price and with a positive social impact””. This means that with 100 euros, you can not only buy a frame (and a beautiful one) with its lenses, but you also allow someone in need to receive one.