Izzy Bizu sings for Marie Claire and Benetton
Benetton store - Place de l'Opéra22.09.2016 #fashion
On the occasion of the launch of its new collection and its advertising campaign, Benetton benefited from Marie Claire’s Fashion endorsement in a”360°” scheme.
Marie Claire’s editorial team has selected the”10 essentials for this winter” which are now being promoted in several Benetton points of sale in France via a marked label and signage.
To inaugurate this partnership, a new evening”Shopping and Music Night” was organised in the FlagStore Place de l’Opéra during which readers, internet users, influencers, socialites and VIPs were able to discover the new Benetton collection, carry out private shopping and attend Izzy Bizu’s intimate concert in a privileged setting and a festive atmosphere.