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K by Kronenbourg Launch Party

Yoyo - Palais de Tokyo

19.03.2014
#lifestyle

It’s spring, the air is softer and the summer aperitifs are coming up. Wednesday evening at the YOYO, Kronenbourg took advantage of the start of the season to launch its new lemon/lime and red fruit beer, named K by Kronenbourg. To do this, the brewer completely redecorated the premises in the colours of the bottle (pop and colourful, therefore). Drink tasting, “Hutch” foodtruck, music with Micky Green live, BMX free-style demonstration w/ Joris and, finally, a zest of Inès Melia. Also present that evening: Kashink, female graffiti figure, who customized the print photos, and graffiti artists Alex Alvarez and Astro who unveiled on the big screen their latest short film. A whole program

Photos: Virgile Guinard
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