‘Writing is a journey’ for KUJTEN and Nicolas Ouchenir04.11.2021
The brand KUJTEN was born from the friendship between Carole Benaroya and Stéphanie Louzon-Eriksson, and from their shared ambition: that of reinventing cashmere. Named after the highest peak in Mongolia where the brand sources their raw material, the creative duo has been working since 2012 to produce demanding, high-quality cashmere with a distinctly Parisian sense of style. In November, KUJTEN will join forces with another Parisian personality known for his artistic identity: Nicolas Ouchenir. On November 13, the city’s most prominent calligrapher will host a workshop in the brand’s flagship located in the 16th arrondissement. With “Writing is a journey”, Nicolas Ouchenir will meet with KUJTEN customers all day long to customize their tote bags and transform them into unique pieces. To celebrate this collaboration, the brand gave a taste of the upcoming workshop to their close friends with a special bonus : Seeing Nicolas Ouchenir draw a fresco in front of their eyes.
Photos : Ayka Lux