La Prairie launches its luxury caviar essential lotion

La prairie shop - rue St honoré


Because fashion rhymes with beauty, La Prairie took advantage of show week to launch its latest innovation, the essential luxury caviar lotion, which promises an ultimate skincare experience thanks to an elaboration from Caviar Water, necessarily precious.

For the occasion, the boutique was adorned with cobalt blue, the emblematic colour of the Caviar collection, the new care of which was presented in the heart of a laboratory glass decor reminiscent of the caviar water extraction process. An infinitely precious ointment accompanied by an original beauty ritual which will be available in the said boutique as well as in a selection of perfumeries and department stores.

Photos: Thomas Michard
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