Just in time for Men’s Fashion Week, Lacoste has unveiled an exclusive collaboration with Julien Boudet, aka @bleumode. The photographer and visual artist, a favorite of street style lovers, rose to fame for his street photography mixing urban culture and luxury references, democratizing a once elitist fashion system. Originally from Sète, this lover of cars and beautiful motorcycles went looking into the Lacoste archives to offer a collection bathed in sunlight (from the South, of course) heavily inspired by 90s streetwear. While Paris is gradually getting its Fashion Week groove back, Julien Boudet invited his cool crowd to discover the collection in (very) limited edition around an ephemeral exhibition at the Ellia Art Gallery.

Photos: Paul Blind
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