Lacoste Party “Life is a beautiful sport”
La Générale17.01.2014 #fashion
The great festive wave, the one we surf against winds and tides, came from the storm Lacoste, which for the reveal of its new slogan gratified its guests with a highly cheerful line-up under the ceilings of La Générale, with the live of The Aïkiu and the dj set of Boombass and Philippe Zdar.
And to honour the crocodile’s new punchline “Life is a beautiful sport”, a few well-calibrated animations took part in making the event memorable, from 3D photocall to live poster collage, ping-pong games and a tide of influential and stylish international bloggers.
Sometimes it is possible to have fun at fashion evenings, but for that it is better to integrate it: don’t look for the obvious, the truth is elsewhere.