07.07.2015 Casino de Paris #beauty

Lancôme Wow party

From the top of its 80 years, Lancôme has not failed in its festive obligations by hosting its big annual bacchanal, the one that fashion is religiously waiting for by taking care as it can. By going to the shows, for example; by skimming the openings of the avenue Montaigne without really knowing what it is all about, from flutes to cups; by taking part in the traditional bashing session on the terrace of the Flore, surreptitiously; etc… etc…

If one thing is sure, verified, concealed and recorded, it is that the giant of luxury cosmetics holds the golden palm of the most skilful celebrator of the haute couture season. Because when Lancôme celebrates, he/she (parity) doesn’t go through the back of the wrinkle cream jar. Knowing this, imagine what a Parisian sweet 80th can give…

Answer : a hallucinating queue of muses in their Sunday suits – Julia Roberts, Alma Jodorowsky, Lily Collins, Kate Winslet, Lupita Nyong’o, Daria Werbowy and Isabella Rossellini -; a live revival of Australia’s smallest superstar, Kylie Minogue ; an indecent mess of top models, socialites and fashion designers; a shower of stars and confetti; a wall of fresh roses cut for Instagram and lots and lots of champagne.

Plethoric in every sense, the well named Lancôme Wow Party put the city on a pedestal. Because yes, it was”Wow” last night at the Casino de Paris. Those who were not there missed everything but can still get a glimpse below. Without aspirin, that’s good too.

Photos: Virgile Guinard


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