Launch of Amélie Pichard x Pamela Anderson Collection
After a launch in the United States at Opening Ceremony, it is at Tom Greyhound that Amélie Pichard and Pamela Anderson chose to install their collection of 100% vegan shoes. A real revolution in the world of the trendy shoe, with the animal cause as the background.
The concept store of the Haut-Marais therefore unveiled this exclusive pop-up shop last night, in the presence of the duo. A collaboration very logically inspired by Malibu, which will take place until February 29th in a Californian villa’s faux-airs setting. The installation, designed by architect Léa Cottreel, proposes different uses of space through an interior-outdoor relationship and leads the visitor to experiment and explore the entire collection in an original way. Finally, the highlight: the colourful campaign created by photographer David LaChapelle, as he so well knows how to do. Party review.
Pop-up shop AMELIE PICHARD x PAMELA ANDERSON
January 21 to February 29, 2016
Tom Greyhound Paris
19, rue de Saintonge Paris IIIe