Launch of BEEF! magazine

40, rue de Richelieu


Tuesday evening, the males (among others) “who have taste” met at 40 rue de Richelieu, for the launch of the magazine BEEF! The quarterly food and lifestyle magazine, which is a real success in Germany, is coming to France for the greatest pleasure of men’s taste buds. The agencies Source and Fulgurances have concocted for the occasion – and not without humor – an appetizing photocall with pig’s heads, beef tongues and other junk from butcher Yves-Marie le Bourdonnec. Otherwise, between the different floors, one could also find salty food from Broads Sandwich voyageur, sweet food from Indulgences, cocktails based on Nikka Japanese whisky, without forgetting Golden Drop beer and turntables, with Eddie, already stamped TDA. In short, it was enough to awaken the appetite of all of Paris that evening. YUMMY

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