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Launch of Black Opium by YSL Beauté

Iena + Electric

06.05.2014
#beauty

For the launch of its new perfume, Black Opium, YSL Beauté organized last Tuesday an exceptional evening. An early evening at 51, avenue d’Iéna with a retrospective cocktail party for the 50th anniversary of Beauté de la Maison Yves Saint Laurent and the creation of its first perfume Y, which was created in 1964. A second appointment was given later that evening at Électric, a new alternative cultural centre offering a panoramic view of all of Paris in the 15th arrondissement. An evening punctuated by a showcase by Thomas Azier, DJette Cécile Togni and the revelation of the new fragrance’s ambassador, Edie Campbell.

Photos: Virgile Guinard
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