Launch party for Chloé Love Story perfume

Rooftop de l'Institut du Monde Arabe

02.07.2014
#fashion

Love Story is without question a story of a free woman. This woman imagined in 1952 by Gaby Aghion and the various artistic directors who succeeded one another at her head, from Stella McCartney to Karl Lagerfeld while passing by Phoebe Philo, without forgetting her current, discreet and brilliant stylist Clare Waight Keller. With her : Clémence Poésy (the muse), Mélanie Laurent (the director), Inez van Lamsweerde (the photographer) and Anne Flipo (the nose) are each involved in their own way in order to bring a new vision of this Parisian to romantic elegance, and build the new story of this fragrance with an emerging destiny. A true manifesto of femininity in which pastel tones and muslin flights mingle. Not to mention love, of course, otherwise this girl wouldn’t be here. Or at least other.

To launch this passion materialized in a bottle of neroli, orange blossom, jasmine stephanotis and cedar essences, Chloé and her daughters gave a fashion rendezvous on the roof of the Arab World Institute. A lot of love there was, yes, but also and especially the live Christine & the Queen sensation under a sky full of light, with Paris as a backdrop and the sublime of its banks of the Seine at sunset. You’ll excuse us for doing too much, we just fell in love. Several times. BB

Photos: Jean Picon
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