le coq sportif plays and marks boulevard Saint Germain

Saint Germain des Prés

21.09.2016
#lifestyle

By setting up shop on Boulevard Saint Germain, the Coq sportif marks a major coup for the opening of his fifth Parisian boutique, thereby marking a crucial stage in his new expansion in France. An address that is all the more striking as fifteen dates are traced on the floors of the shop that have marked the French sport skilfully chosen over the 130 years of history that link French sport and the brand to the rooster.

Multi-cap designer Jean Charles de Castelbajac is the artistic director of this new address and invited Jordane Saget to give their brand vision in the form of a fresco created with four hands on the occasion of the launch party to the delight of guests including Richard Gasquet, Yannick Agnel and Frédéric Michalak. The Racing 92 rugby players were also present to celebrate their new equipment manufacturer. Fans of the oval ball will be able to find a selection of the club’s brand in store, in addition to shoes and textile collections Essentials, Tricolor and Stadium.

Photos: Jean Picon
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