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Just in time for Paris Fashion Week, Printemps Haussmann is launching a new concept, designed with the digital generation in mind. LE MARKET is a 300m2 trend incubator in the heart of the Parisian department store, bringing together a blend of fashion, design and accessories for all budgets. The brands are “located on Instagram” but will make fans want it off the social platform as well: influencers like Ganni, Rotate, Loulou Studio, Maison Cléo, The Frankie Shop, Misbhv and Daily Paper all selected their favorite labels.

Photos: Say Who
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