12.05.2022 Avenue Montaigne #beauty

Perfumer Henry Jacques takes over the most beautiful avenue in the world

After London, Doha, Hong Kong, Los Angeles, Abu Dhabi, Dubai, and Kuala Lumpur, Henry Jacques has set up its new showcase at 2 avenue Montaigne in Paris. Anne-Lise Cremona, the founder’s daughter, wanted to establish high perfumery in the evocative codes of jewelry. Just as you step through the door, the sumptuous, custom-made perfume organ, the largest the house has ever designed, welcomes the collection of the brand’s fifty signature classics. To smell, to touch, to observe: Henry Jacques perfumes offer an experience like no other. A feeling shared by Richard Mille, Stéphane Rolland and Raya Martini, seen at the boutique opening on Thursday night. Evening continued at the Plaza Athénée bar, where Heron Preston took over the turntables for an unforgettable DJ set. 

Photos: Nicolas Brulez

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